People had been asking for years: “Turn Cinnamon Twists into a cereal!” So when it came time for Uber Eats and Taco Bell to partner up, we delivered a sweet “twist” on breakfast, making cereal lovers’ dreams come true.

Cinnamon Twists cereal took social media by storm and sold out within the first hour of launch. Boxes were put up on Ebay, reselling for over $300. The buzz even travelled to late night, with the cereal being called out by both Seth Meyers and Steven Colbert.

Work coming soon…