Sauza wanted to raise awareness among women as the best tequila for margaritas. We created a campaign that played into female fantasies and got a lot of ladies all hot and bothered. 

Make it with a Fireman garnered over a million views in just one week. It was picked up at launch by The Huffington Post, BuzzFeed, Jezebel, The Sun and later featured in Archive magazine.

AdWeek recognized it as one of YouTube's 20 most watched ads of 2012. The entire campaign has over 15 million views.