A visually stunning and integrated campaign that included over 200 recipes, 16 seasonal tables and most impressively: The World's First Instagram Cookbook. 

The cookbook featured beautiful table tops that were seamlessly stitched together to create one long Endless Table. Within each image was a subaccount that allowed users to deep dive into the dish and find step by step instructions on how to make it. 

The campaign was praised for its creativity and ingenuity by Adweek, Digiday, and voted US Ad of the Week by The Drum. 

Awards: One Show, Art Directors Club, AICP, Webbys and Shortys.