This visually stunning campaign included over 200 recipes and 16 seasonal tables, creating: The World's First Instagram Cookbook. 

The cookbook featured beautiful table tops that were seamlessly stitched together to create one long Endless Table. Within each image was a subaccount that allowed users to deep dive into the dish and find step by step instructions on how to make it. 

The campaign was praised for its creativity and ingenuity by Adweek, Digiday, and voted US Ad of the Week by The Drum. 

Awards: One Show, ADC, AICP, Webbys, Shortys.