Reinvigorating the HEFTY! HEFTY! HEFTY! chant after 30 years is no small feat. Add John Cena and Rob Schneider to the mix, and you have a hilarious campaign that brought awareness of a new product launch to millions of excited consumers. 

...And how can you go wrong flexing pecs?

AdWeek, Forbes, MediaPost,AdAge,Fast Company and many others featured the campaign, which had over 8 million views in just one week. Social chatter online had thousands of fans (new and old) chanting HEFTY! HEFTY! HEFTY!