For five days leading up to the 2016 presidential election, Hefty stepped in to silence the candidates’ insult-slinging, and boldly ‘trashed’ political ads.

We ran banner ads on all the major news sites, including a CNN homepage takeover, and six second pre-roll ads geo-targeted to swing states. 

The move was unanimously applauded by people on both sides of the aisle, who were sick and tired of all the volatility that the election created.

Featured in: AdWeek, The New York Times, Creativity, Media Post, The Drum, CNBC and The Wall Street Journal. 

CMO.com recognized the work as one of its Top Ten Brand Moments of 2016.