To save people from the onslaught of candidates' insult-slinging, Hefty did what it does best and 'trashed' political ads. For five days leading up to the 2016 presidential election we ran banner ads on major news sites, including a CNN homepage takeover, and six second pre-roll ads geo-targeted to swing states. 

The move was welcomed and applauded by people who were sick and tired of all the trash-talking, animosity and volatility that the election created.

Featured in AdWeek, The New York Times, Creativity, Media Post, The Drum, CNBC and The Wall Street Journal. 

CMO.com recognized the work as one of its Top Ten Brand Moments of 2016.