Now that Hefty's party cups are crack resistant, it gives everyone permission to party even harder. These suburban moms released their inner party animals in a way that was let's just say, totes #cray and literally on fleek.

The campaign was featured on: Adweek as Ad of the Day, Fortune, HuffPo, Creative Ham, Fast CoCreate, Creativity, The Drum and many others. The spots gained over a million views in just one week and have racked up over 200 million views to date.

Awards: Mashies, Webbys, Shortys, Digiday, IAC and Fab.