Everyone loves playing with boobs, especially when it's for a good cause. For Breast Cancer Awareness Month, we filled our lobby with giant boob balloons and encouraged passersby to come play with ours as a reminder to check theirs. 

Featured in AdWeek, Elite Daily, Shape Magazine, The Drum, and many others. Thousands of people used the hashtag #CheckYoSelf and our custom SnapChat filter. All the money raised was donated to Juliana Rancic's foundation, FAB-U-WISH.