A truly great agency cannot exist without a great culture.

As a huge proponent of culture, I started 1873, an agency-wide initiative, aimed at building pride, camaraderie, creativity and inclusivity at FCB.

Each quarter 1873 releases a unique piece of SWAG, complete with an interactive experience to accompany the themed drop.

The initiative is beloved by employees who praise its creativity and wear their apparel with pride. It has also had a huge impact on internal culture.