Uber One for Students is a subscription plan packed with amazing deals and discounts.

It’s a membership so good, everyone wants to be a student… Just ask Brian Cox.

Work coming soon…

Was the sport of football invented to sell food?

Matthew McConaughey and slew of other fans seem to think so.

The launch spot laid the foundation for the conspiracy and over the course of the NFL season, we uncovered hundreds of connections between food and football. This dynamic 360 campaign effectively turned the entire sport of football into one giant ad for Uber Eats.

Work coming soon…

Most people don't think of candy when they think of Uber Eats. We needed a breakthrough Halloween idea that would change that.

Introducing Horror Codes: an integrated campaign that turned famous lines from the most iconic horror movies into Uber Eats promo codes.

Know the quotes from Scream, Silence of the Lambs, IT, Child’s Play, A Nightmare on Elm Street, Saw, The Exorcist - Get 60% off candy.

Awards: Cannes Lions, ADC, One Show

Work coming soon…

People had been asking for years: “Turn Cinnamon Twists into a cereal!” So when it came time for Uber Eats and Taco Bell to partner up, we delivered a sweet “twist” on breakfast, making cereal lovers’ dreams come true.

Cinnamon Twists cereal took social media by storm and sold out within the first hour of launch. Boxes were put up on Ebay, reselling for over $300. The buzz even travelled to late night, with the cereal being called out by both Seth Meyers and Steven Colbert.

Work coming soon…

How do you announce that one of the world’s most iconic pizza brands is launching on Uber Eats? By giving away 10 million dollars in free pizza.

So it was only fitting to get one of the world’s most iconic rappers to launch our 10 million dollar, excuse me, 10 milli, message.

Work coming soon…

To celebrate the launch of PetSmart on Uber Eats, we created: The Best Pet House Ever - an IRL dream house for dogs, cats, reptiles and rodents, complete with bespoke rooms packed with treats and toys.

The launch also included a 3-D home tour of the Pet House on Zillow, featuring shopable promo codes to be used on Uber Eats.

Work coming soon…

How do you tell the world you now deliver more than food, but your product is still called… Uber Eats?

Introducing Uber Don't Eats, a hilarious 360 campaign that had Jennifer Coolidge, Trevor Noah and Nicholas Braun pretty confused. Even Gwyneth Paltrow took a famous bite out of something she shouldn't.

Rated one of the top Super Bowl commercials. Drove over 89M social impressions and trended on Twitter after the spot aired.

Featured in: TheTODAY Show, Jimmy Kimmel LIVE!, AdWeek, AdAge, Forbes, Business Insider, CNN, Deadline, E! News, Forbes, People, PopSugar, NYPost, New York Times, Variety, The Wall Street Journal and many others.

Awards: Cannes Lions,One Show, ADC

No matter who you are, everyone has a reason to save money with Uber’s membership program, Uber One.

Just ask Tracy Morgan, Zach Cherry (that guy from that thing), jaaaams-loving, cult favorite, Julia Fox and the queen of borderline cancellation, Sarah Silverman.

YES, you can get almost, almost anything on Uber Eats. But there are a few NOs. To demonstrate the breadth of our selection, we showcased the surprising and humorous and inner thoughts of Idris Elba, Michael Cera and the incomparable Helen Mirren (BTW… She is f’ing incredible).

Work coming soon…

The 2021 Summer Olympics was the perfect time to launch, Go Get It, the first ever platform work featuring both mobility and delivery. The 360 campaign showed consumers that no matter what they're after in life, Uber’s products can help make it happen.

Featuring Tony Hawk, Dalia Lundquist, Nicole Byer and some indelibly cool nuns on scooters.

The Museum of Contemporary Art in Chicago needed a jolt. So for its first refresh in twenty years, we created a campaign that was just as provocative, playful and visceral as the art in the museum.

Introducing: Made You Look

Not only did we get people to look (museum visits up 53%), but we got them to look again (243% increase in social posts) and again (2 million campaign views). …All of this in just the first 2.5 months.

Now that Hefty's party cups are crack resistant, it gives everyone permission to party even harder. These suburban moms released their inner party animals in a way that was let's just say, totes #cray and literally on fleek.

The campaign was featured on: Adweekas Ad of the Day, Fortune, HuffPo, Creative Ham, Fast CoCreate, Creativity, The Drum and many others. The spots gained over a million views in just one week and have racked up over 200 million views to date.

Awards: Mashies, Webbys, Shortys, Digiday, IAC and Fab. 

For International Women In Engineering Day, we launched this powerful video to highlight how far female engineers have come since 1919, and force us to confront how far we still have to go with women in STEM.

Featured in: Curiosity.com, The Society of Women Engineers, Diversityinc.com and Techandgeek.com.

Awards: Athena Film winner

For five days leading up to the 2016 presidential election, Hefty stepped in to silence the candidates’ insult-slinging, and boldly ‘trashed’ political ads.

We ran banner ads on all the major news sites, including a CNN homepage takeover, and six second pre-roll ads geo-targeted to swing states. 

The move was unanimously applauded by people on both sides of the aisle, who were sick and tired of all the volatility that the election created.

Featured in: AdWeek, The New York Times, Creativity, Media Post, The Drum, CNBC and The Wall Street Journal. 

CMO.com recognized the work as one of its Top Ten Brand Moments of 2016.

Reinvigorating the HEFTY! HEFTY! HEFTY! chant after 30 years is no small feat. Add John Cena and Rob Schneider to the mix, and you have a hilarious campaign that brought awareness of a new product launch to millions of excited consumers. 

...And how can you go wrong flexing pecs?

AdWeek, Forbes, MediaPost,AdAge,Fast Company and many others featured the campaign, which had over 8 million views in just one week. Social chatter online had thousands of fans (new and old) chanting HEFTY! HEFTY! HEFTY!

This visually stunning campaign included over 200 recipes and 16 seasonal tables, creating: The World's First Instagram Cookbook. 

The cookbook featured beautiful table tops that were seamlessly stitched together to create one long Endless Table. Within each image was a subaccount that allowed users to deep dive into the dish and find step by step instructions on how to make it. 

The campaign was praised for its creativity and ingenuity by Adweek, Digiday, and voted US Ad of the Week by The Drum. 

Awards: One Show, ADC, AICP, Webbys, Shortys. 

Would Reynolds Wrap, a 70 year old brand, really change their name to Rizzo Wrap in honor of World Series Champ, Anthony Rizzo? On April 1st, Rizzo claimed so in a press conference. News outlets quickly picked up the story and Cubs fans ignited the internet, desperate to get their hands on a box. Many were skeptical it all may be an April Fool's joke, but on April 2nd the brand confirmed this was in fact real and available for purchase.

Aside from the press conference, we got Rizzo to show off his cooking chops in a fun series of recipe videos.

Featured in: The Chicago Tribune, CBSSports.com, YahooSports.com, Bleacher Nation, The Drum and AdWeek. 

For Breast Cancer Awareness month, we wanted to inspire action. Our passion for the cause led us to create the Havas Peep Show, an installation designed to stop people in their tracks. We also vowed to donate $1 to breast cancer research every time #HavasPeepShow was mentioned.

The buzz was dynamic, traveling beyond the boarders of Chicago and gaining international attention. In just two weeks we raised over 18K, thanks to people using the hashtag.

It was featured in: AdWeek,The Chicago Tribune, LBB Online, The Drum, and many others. 

Awards: IAC and Shortys

Funding in education has always been a hot topic. So when it came time to promote their participation in the Box Tops program, Hefty unveiled a provocative campaign, highlighting the real issues many schools face. Broaching this topic in a tongue and cheek way helped raise awareness and spur a larger conversation. 

Featured in: AdWeek, The Washington Post and many others.

Awards: IAC, Webbys and Shortys

The DISH anywhere app keeps fans so connected to their teams, it's like being back in college.  

And who would want to return to college more than anyone? College all-stars who flopped in the pros. The campaign features Matt Leinart, Brian Bosworth, Heath Shuler, and Jamarcus Russell poking a little fun at themselves all in the name of their glory days. Featured in: USA Today, Bleacher Report, CBS Sports, Yahoo! Sports and many others. 

I lead the Moen pitch, which won us both the above the line and digital business. 

Our first produced campaign for the brand, Buy It For, centers around the emotions and experiences of real life and highlights the rawness of its imperfection, beauty and unexpected humor.

Everyone loves playing with boobs, especially when it's for a good cause. For Breast Cancer Awareness Month, we filled our lobby with giant boob balloons and encouraged passersby to come play with ours as a reminder to check theirs. 

Featured in AdWeek, Elite Daily, Shape Magazine, The Drum, and many others. Thousands of people used the hashtag #CheckYoSelf and our custom SnapChat filter. All the money raised was donated to Juliana Rancic's foundation, FAB-U-WISH. 

Sauza wanted to raise awareness among women as the best tequila for margaritas. We created a campaign that played into female fantasies and got a lot of ladies all hot and bothered. 

Make it with a Fireman garnered over a million views in just one week. It was picked up at launch by The Huffington Post, BuzzFeed, Jezebel, The Sun and later featured in Archive magazine.

AdWeek recognized it as one of YouTube's 20 most watched ads of 2012. The entire campaign has over 15 million views.

Valspar was looking to continue their tradition of beautiful and emotional work, which bucked the trend of a very functional paint category.

Introducing: Colors of Life, a 360 campaign hero-ing the stunning colors of the world in simple and visually-stunning executions.

Awards: Kellys

EFFEN wanted to celebrate the one thing inherent in its DNA: design. So we created campaign highlighting innovative and up-in coming designers and tapped into their existing social networks to expand the brand’s exposure among their followers. 

In addition, each designer created bespoke, EFFEN inspired pieces, that were featured in our advertising.

Reynolds Wrap wanted to target a younger, digitally-savvy audience with some fun summer content. We teamed up with HelloDenizen to make Tiny Hamster BBQ, an online video showcasing a gaggle of furry friends feasting on mini meals and enjoying some fun in the sun.

The video took the internet by storm- gaining over 2.5 million views within just two days and being shared well over 44K times on Facebook and 2.8K on Twitter.  

Tiny Hamster BBQ was picked up by hundreds of media outlets including: Huffington Post, Buzzfeed, People, PopSugar, and Mashable.

Sauza wanted to capitalize on the huge success of the inaugural Make it with a Fireman campaign. 

For the second year, we kept the momentum going with a hot, impossibly perfect, lifeguard… and of course a puppy.

Pucker Vodka burst onto the scene, spearheading the flavored vodka trend. I was responsible for launching their first ever brand campaign and creating 3 years of evolutions that included TV, print, digital, in-store, social and celebrity partnerships.

For this iteration, we focused on PV's bold audacity and vibrant attitude, with a little help from super group Icona Pop.

I’ve been fortunate to share my POV during a number of speaking engagements. I especially enjoy talking to students and traditionally underrepresented groups. I speak from a place of authenticity and transparency, telling it like it is. I’m a big believer in sharing my mistakes and failures, not just my career triumphs. Ask me anything…

A truly great agency cannot exist without a great culture.

I started 1873, an agency-wide initiative, aimed at building camaraderie, creativity and inclusivity at FCB.

Each quarter 1873 releases a unique piece of SWAG, complete with an interactive experience to accompany the themed drop.

The initiative is beloved by employees who praise its creativity and wear their apparel with pride. It has also had a huge impact on bolstering their sense of pride and belonging at the agency.